![KIX cereal logo](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_400,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_1.0,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Flogos%2Fbrands%2Fkix-logo-sept-21.png%3Fw%3D334%26rev%3D68181fb65a484df1977ad2bcd1ebd2d0 400w)
![Kix cereal pieces on a blue plate with a jelly toast shaped like a friendly shark on top of them](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_1500,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_1.0,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Ffood%2Fproduct%2Fkix-jan-22-v2.jpg%3Fw%3D1783%26rev%3Db7bb4295e5a140b691be40395a990227 1500w)
A brighter way to start the day.
Since the first batch was made in 1937, Kix cereal has been dedicated to providing a daily source of great-tasting nutrition and creativity for kids everywhere.
Why Kix what isn’t broken?
Kix cereal still has the same unique flavor and texture it started with in 1937. Here are a few other great flavors to go with the original.
Fun facts about Kix. ![Spoonful of Berry Kix with slogan "Kid-tested. Parent-approved."](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
![Photo of Aven at the Kix Kids film festival](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
A lot has happened since 1937
![Spoonful of Berry Kix with slogan "Kid-tested. Parent-approved."](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Ffood%2Flifestyle%2Fkix-parent-tested-kid-approved-feb-22.jpeg%3Fw%3D6668%26rev%3D8d57968c8e7b4a7a94806dd4e76bbb24)
Kid-tested. Parent-approved.
That’s been the Kix slogan since it was first created and hasn’t changed to this day.
![Photo of Aven at the Kix Kids film festival](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Ffood%2Flifestyle%2Fkix-kids-film-festival-feb-22.png%3Fw%3D484%26rev%3D8fed64a2284d4df6a4ad4f9a7e0958d0)
The Kix Kids Film Festival
In 2014, Kix worked with 9-year-old Aven to start the first ever Kid Film Fest — films for kids, by kids.
![Photo of Jonas Corona](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Ffood%2Flifestyle%2Fkix-love-in-the-mirror-feb-22.png%3Fw%3D470%26rev%3De99a204b073744aa88030c1f9d7ed748)
Love in the Mirror
Kix worked with 10-year-old philanthropist Jonas Corona to start his program, Love in the Mirror.
Kix Creative Kids
Kix has always been dedicated to giving kids a brighter way to start the day. And sometimes that means more than just cereal. That’s why Kix offers crafts, recipes, and learning tools made to enlighten and empower kids.